Sunday, January 15, 2012

Our House Records Turns One!

Born in 2011 and not stopping in 2012.

When you were little, you had dreams of being an entrepreneur or starting your own company, right? Come on we all did. This dream is still true for my good friends at Our House Records and that is just what they did. Starting from the ground up, these guys have created a pretty well established record label in the heart of San Francisco in one year alone. With two artists on their roster and a few others coming in next year, this is a record label you will want to keep in tune with.
I have had the real pleasure of getting to know this group of people very well. They are a huge part of my life and it's amazing to see the steps they have made and how they are celebrating their first birthday! As a part of my research, I had the pleasure of getting interviews with a few of the members of Our House Records even with their crazy busy schedules.


Our House Records was developed in the early years of High School in the valley of Los Angeles . Best friends since their kindergarten years, Austin Jacobsen and Daniel Gomez, of the DJ duo Realboy, started out with making music. There was this idea of starting a record label floating around this circle of friends. They began by bouncing tracks off one another and constantly being at each others houses and everyone became sucked into it and wanted to be a part of it. "Eventually it took over everybody's lives and we wanted to do it and we wanted to make a living off of it, and we just wanted to promote our own music while also promoting other people's music in the city" -Daniel Gomez
Thus, Our House Records was eventually born. Its name comes from the great wording by Jordan Spaulding (Marketing and Public Relations) who originally heard the name from the song "Our House" by Madness. "He brought up the name and we all initially thought it was perfect, it just sounded right -- a lot of people that we party with are our friends and the people that hang out at our house are our friends" -Oliver Escardo (CEO/Artist Manager)
"So we decided we wanted to make a record label and we needed a name, so really it was just brainstorming for a few weeks until Jordan Spaulding, who uh, is pretty good with words, he is kinda like a witty motherfucker, he just heard that song [Our House by Madness] on the radio and just thought it would sound good, Our House Records and we all just agreed pretty immediately" -Austin Jacobsen

Knowing these boys as well as I do, Our House Records just makes sense. I couldn't imagine any other name that would describe their label more perfectly then, welcome to our house.

MADNESS - OUR HOUSE (EXTENDED VERSION) by SKA2TONE1



Artwork: Danielle Teaderman

Ranging from 20 to 21 years old, these boys mean serious business. Taking their record label seriously in the beginning parts have helped establish themselves into one of the top underground record labels. In the first year their whole goal was mainly to learn about the music industry in terms of a business. We wanted to get an "understanding of the industry inside and out" - Oliver Escardo -- And learning about the music industry they have, unexpectedly working with numerous event companies and artists is a great achievement for them in the first year.
"The first year has been a lot of grounding and hard business to get all our legal issues ready and handled. We're a bunch of college kids doing this, we like to prepare, we understand this" -Oliver Escardo
They understand they are young and it's hard to be taken seriously at this age, but these boys are not messing around. For such a big and close group of friends, they really do work this record label like a job. It isn't just a little side project for them, this record label is their careers.
"This year was all about learning how to be a business and next year is all about showing people that we are a business" -Austin Jacobsen

"San Francisco just feels like home to us, when I come here I feel like I'm coming home" -Austin Jacobesen -- All hailing from Los Angeles, something different was definitely in order. They decided to start their record label here for the way music is viewed in the Bay Area. In Los Angeles people pay attention to the music because it's trendy as opposed to San Francisco where music is something to be felt and enjoyed. Realboy noticed in San Francisco that there was a ton of great music floating around, but no one really knew about the music or artists. They saw that most people were at the party to drink and do drugs as opposed to knowing what they were listening to. This is what drew Our House Records to want to start their label in San Francisco, to show people that the artist does matter and that you can create a fan base and follow your artists around.
Realboy and second to the Our House Records artist label, Niteppl duo Alton san Giovanni and Gage Seber, will hopefully be artists you can begin to follow digitally. In the next year, Our House Records hopes to create a market in digital sales via beatport and itunes.
This record label is going big and it's not going anywhere any time soon. So I suggest you listen up and catch on quick, because these guys are doing something amazing. Changing the way record labels, artists, and music is viewed; these are the band of friends you would want to be behind it all.

Come celebrate with us this Friday night!

Our House Records 1 Year Anniversary Party - January 20th, 2012 Realboy, Niteppl, & LBCK
Temple SF - 540 Howard St.

San Francisco, CA

21+ w/ID
Free before 12 with RSVP on http://bit.ly/rJiSrG


www.ourhouserecords.com
www.facebook.com/ourhouserecords
www.facebook.com/realboymusic
www.facebook.com/niteppl

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